The third edition of the Visa Fintech Day unfolded this week at the iconic Tour Mohammed VI in Rabat, uniting Morocco’s leading financial minds to tackle the future of digital payments, financial inclusion, and innovation.
Hosted by Visa in collaboration with the Morocco Fintech Center (MFC), the Digital Development Agency (ADD), and Technopark, the event drew together government officials, regulators, banks, fintech startups, investors, and tech firms. A major focus was placed on artificial intelligence (AI) and its transformative potential in reshaping financial services across the country.
The opening session featured a keynote by Amal El Fallah Seghrouchni, Minister Delegate for Digital Transition and Government Reform, who highlighted how AI can drive an inclusive digital transformation. A high-level panel followed, featuring Sami Romdhane, Visa’s Country Manager in Morocco, and Ryad Mezzour, Minister of Industry and Trade, discussing how digitalization is reshaping the national economy.
Discussions underscored the role of digital technologies in modernizing Morocco’s economic landscape, particularly for small and medium-sized enterprises (SMEs). Experts agreed that digital payments, data-driven solutions, and AI-powered tools are becoming essential drivers of competitiveness and growth.
Morocco’s bold leap into AI-driven financial transformation
One of the event’s highlights was the release of a comprehensive white paper on Morocco’s fintech ecosystem. Developed in partnership between Visa and the Morocco Fintech Center, with input from multiple institutions, the document serves as a strategic roadmap for investors, industry professionals, and policymakers.
Among its key recommendations are the establishment of regulatory sandboxes to safely test innovative financial services, standardization of technological integrations across market players, enhanced funding mechanisms for startups, and broader adoption of AI and data analytics to boost financial inclusion.
The event also showcased Visa’s Africa Fintech Accelerator program, part of the company’s $1 billion commitment to supporting African fintech innovation by 2027. Since its launch, the initiative has empowered 104 African fintechs across six cohorts, with a combined valuation exceeding $1.4 billion. In Morocco alone, ten startups have already benefited, gaining access to mentorship, Visa’s global technological infrastructure, and funding opportunities.
Collaboration between startups, banks, and regulators grows stronger
Two Moroccan startups from the latest cohort were recognized for their AI and data-driven solutions, addressing critical challenges in the financial sector. Sami Romdhane emphasized that this progress reflects the maturing relationship between fintechs, banks, and regulators—shifting from disruption to collaboration.
Visa is actively supporting this evolution by leveraging its global expertise and technological backbone to foster innovation and expand access to financial services in Morocco. The company’s leadership believes that this collaborative approach will be pivotal in unlocking the country’s digital financial future.