Morocco welcomed nearly 20 million visitors and generated 138 billion dirhams in tourism revenue in 2025. The first five months of 2026 further confirmed the sector’s ongoing growth, according to details shared after the board meeting of the national tourism office held on 24 June in Rabat.
The meeting, chaired by Minister of Tourism, Handicrafts and Social and Solidarity Economy Fatim-Zahra Ammor, and attended by the director general of the tourism office Achraf Fayda, reviewed the sector’s performance and progress toward Morocco’s goal of attracting 26 million tourists by 2030.
International tourist arrivals rose by 7 percent through the end of May 2026, tourism revenues increased by 21 percent, and overnight stays in classified accommodation establishments climbed by 9 percent.
“The 2023-2026 roadmap has shown that by acting simultaneously on air connectivity, promotion, investment, quality and territorial development, Morocco can scale up and compete with the world’s most successful destinations,” said Fatim-Zahra Ammor.
The board also highlighted advances in air connectivity. Contracted air capacity for the 2026 summer season reached 7.74 million seats, up 13 percent year-on-year, driven by the opening of new air bases in Rabat, Marrakech and Tetouan, as well as the launch of 52 new international routes during the first half of 2026.
Looking ahead, the tourism office identified several priorities to support the 2030 objective, including strengthening air links, diversifying source markets — particularly in China, India and Latin America — developing maritime routes and cruise tourism, and progressively integrating artificial intelligence into marketing and commercial operations.