In a strategic move to bolster the nation’s cultural footprint, President Romuald Wadagni has appointed media personality Claudy Siar as Special Advisor to the President for Culture, Media, and National Visibility. This appointment represents a significant milestone for both the veteran broadcaster and Bénin’s evolving cultural diplomacy.

From RFI to Presidential Advisory Role

Claudy Siar, renowned for hosting Couleurs Tropicales on RFI for over three decades, steps into this new government position after departing the international broadcaster in March 2026. His exit coincided with the conclusion of his contract and the renewal of RFI’s programming grid, which reportedly led to the discontinuation of his iconic show after 31 years.

The separation was framed by differing visions—Siar’s public statements emphasized his panafricanist convictions and outspoken critiques of Western policies, while RFI cited a strategic shift toward new musical programming. This transition has now positioned him to serve his home country directly in a role that aligns with his lifelong dedication to African cultural promotion.

With the launch of NewWorld Mix and NewWorld Muzik